Episode 6 | How to compete with larger, established companies in the info product and online education space

In episode 6, Adrian discusses how you, as a small/startup company, can compete against much larger companies in the info product and online education space.

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Topics covered

[00:47] As a recap, in order to determine what you should create an info product business in, you should first consider what you are already an expert in.

[01:25] Brainstorm topics that are tangentially related to your daily work as a developer. 

[01:55] The point is that you kinda sort of know these topics, but aren’t an expert in them yet. This will make you more relatable to your audience.

[02:45] Do your research. See what players are already covering the topic you are interested in.  

[03:19] You don’t want to compete on price. That is always a race to the bottom.

[04:17] If you find a would-be-competitor in your research, see if you can niche into them by going deep on a specific topic. Adrian gives an example using PythonProgramming.net, and why he wasn’t competing with Harrison.

[06:50] In order to compete with larger companies, do your market research first and find your niche around what they might be covering. 

[08:02] Adrian discusses how to niche in with a slight variation of a topic using Python web development as an example.

[09:31] Sometimes in the process of digging into a topic, you run into the problem of a small audience with a highly niched topic. Adrian gives a personal example of his experience with this. 

[12:07] Using examples of how he researched his first info product business, we learn how Adrian found advantages in the marketplace.

[13:23] The topics Adrian originally created content on were poorly documented at the time, which is something to look out for when researching and noticing market trends. 

[14:08]  If Adrian had tried to compete with larger education companies, he wouldn’t have found success. He had to niche down, and then niche up the ladder by receiving feedback and then adjusting.

[15:27] The most important lesson is just simply getting started. You have to be willing to get outside of your comfort zone and really try.

[16:35] Analyze existing players and see if you can niche down. Verify there is a community around this topic. Niche down and find the base audience. Ask for feedback, and then niche back up to a slightly more general topic that people are asking about. This system works but could take time.

Show notes and links

If you have any questions from this episode, or have a question you want me to answer on the show, please submit your question via our contact form. We’d love to hear from you.

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