Episode 4 | How to choose a topic for your info product, eBook, or online course

In episode 4, Adrian discusses how to choose a topic for your info product, eBook, or online course.



Topics covered

[1:22] When it comes to picking a topic, there are two schools of thought. The first is leveraging what you are already an expert in. The second is choosing a topic that is tangential to what you already know.

[2:41] You can use your expert knowledge to build a course using your existing knowledge.

[4:47] You don’t have to be intimidated by the word “expert”. It’s a relative term and it slides based on who is looking at you.

[5:47] Adrian discusses why those who don’t think they are an expert at anything actually might be an expert already.

[6:35] Without a proper brainstorming session, you won’t be able to get your business off the ground.

[8:32] Becoming an expert in a tangential subject (to what you already know) can be much more beneficial. Adrian discusses why.

[9:41] People will pay for a path to success. 

[10:12] Adrian gives an example of developers learning and teaching a new coding language released by Google back in the late 2000’s.

[11:35] While learning a new skill, in order to monetize all you need to do is write about that process, or create tutorials as you are teaching yourself. 

[12:08] Adrian gives a personal example of his journey with Deep Learning, and teaching it to himself in order to be able to teach others, and keeping a pulse on market trends.

[13:22] Pivoting according to market trends can be important to long term success. There is nothing wrong with that as long as you are staying true to yourself and your customers.

Show notes and links

If you have any questions from this episode, or have a question you want me to answer on the show, please submit your question via our contact form. We’d love to hear from you.

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