In episode 28, we have Justin Ferriman on the show, former CEO of LearnDash, the premier WordPress plugin for creating and selling online courses.
[02:11] Adrian asks Justin what his inspiration for LearnDash was initially.
[03:45] Justin talks about starting his blog and beginning to capture emails.
[05:04] Both PyImageSearch and LearnDash were acquired on the same day. Adrian remembers how he and Justin’s path have a lot of parallels.
[06:06] Justin discusses the benefits of LearnDash and why people should use it.
[07:42] “In a sentence I just feel like WordPress allows you to own the content…” – Justin
[08:59] Adrian agrees with Justin about the benefits of WordPress over something like Udemy, and gives some examples of how he was able to make custom offerings.
[10:54] “Do shorter…concise…or longer, more in depth courses tend to do better in terms of sales?…” – Adrian
[15:14] Justin talks about breaking out content into several courses versus one huge course.
[16:27] “A combination of video and text will go a long way…” – Justin on what kind of formatting does best on LearnDash.
[21:01] Adrian wants to know from Justin if gamification is a good strategy, or is even still a thing.
[22:08] “The point of gamification is to create a sense of commitment…” – Justin
[24:37] Justin talks about what’s keeping him busy now that LearnDash has been acquired.
[26:36] “The point of GapScout is to leverage the best of AI and machine learning….to then spot those gaps you can go after in your business….” – Justin
[27:01] “I love taking customer reviews…and turning those into headlines and copy..” – Adrian
[28:04] Justin describes a “great little sales hack.”
[29:40] “The target market for this are people like you and I….the solopreneur…the small business trying to compete against the big guy” – Justin on GapScout
[30:44] Pain points and negative experiences with other brands can be used as a way to market.
[32:50] Justin points out that anybody that is creating an online course should do market research.