Episode 17 | Does building a community help sell info products and online education courses?

In episode 17, we’ll discuss whether or not building a community helps sell info products and online education courses.



Topics covered

[00:32] This week’s featured listener review.

[01:01] Today’s topic comes from a listener, Misha Manulis. “Just found your podcast via Startups For The Rest Of Us podcast. Loved your PyImageSearch site when I was learning OpenCV years ago.

I’m curious about your thoughts / experience with building a community around info products.

My goal with looking at this is to understand how to build a community as part of a series of info products. I’m in the middle of building an online school for IoT. I’m frustrated with the industry and its failures over the last 10 years. I want to share my knowledge and experience building IoT products for hobby, B2B and B2C markets. There is so much snake oil and marketing, I want people to have the tools to build their own or to understand what they’re buying

My intuition says that a community around this content would be incredibly valuable in accomplishing these goals.

Would love to “hear” any and all thoughts / feedback you can share.”

[02:20] “If content is kind, then community is king.” – Adrian 

[03:02] If you are creating high quality content, then your listeners or readers are going to learn from you. But what happens when they have completed all their goals?

[03:22] It’s important to build a relationship with your audience. To build “super customers.” 

[03:44] The personal connection with your customers is very important. Adrian explains how to do that.

[04:28] “People don’t buy brands, they buy the transformation.” – Adrian

[05:01] Community is also helpful with supporting your info products. As you grow, you will get customers asking questions about what they are learning and how they can apply it.

[05:57] Adrian believes it’s your responsibility as an educator and a mentor to help as much as you reasonably can without doing the work for your customers.

[06:05] If you want to build a community, you have to put some time in. However, as the business grows, you will receive more support questions, which can be a burden. Adrian discusses how to deal with this.

[06:54] Adrian talks about super customers and how they can help you build community and why that is a good sign.

[07:49] It’s key to participate in the community around your info products and support, and also to encourage others to do so as well.

[08:12] When customers sign up for your info products, you can invite them to join support forums, and also collect valuable marketing info.

Show notes and links

available on

Leave a Comment