Episode 13 | Building a 6-figure membership site, finding your niche, and audience building with Bjork Ostrom

In episode 13, we’ll chat with Bjork Ostrom about building a 6-figure membership site, finding your niche, and audience building.



Topics covered

[01:31] Bjork introduces himself, and talks about why he likes being on other peoples podcasts.

[01:50] Adrian asks Bjork to talk about how he and his wife got into food blogging.

[04:04] “People assume that I have some credibility in food or recipe development, of which I have none….for me it’s about what does it look like to run a successful business” – Bjork

[04:52] “So much of the success of an information product has to do with deep knowledge around a specific niche.” – Bjork

[05:45] It’s in the marketing and the advertising, not the code. These are skills that sometimes developers don’t feel comfortable learning.

[06:33] One thing that can be hard about marketing is that there is not a concrete response generally, whereas with developing you can test a piece of code and see if it works or not. 

[08:31] Bjork talks about audience building and how that is similar to trust building.

[10:24] Publishing content and figuring out the technology around that can be somewhat easy, but creating content that resonates is really the goal and that takes a long time. Bjork talks about his experience with how to analyze feedback to help create content that resonates.

[13:40] Adrian discusses the importance of reciprocity.  

[14:53] Bjork remembers why they got into the educational space after creating and having success creating their initial food blog.

[16:32] Adrian talks about creating competition with educational products and why that can be a good thing.

[19:07] Adrian asks Bjork about creating the membership site and that process.  

[22:11] Adrian remarks on the importance of audience building and gives a practical example of how to start.

[24:43] Starting small and building over time is important in info products. In the beginning you want to be able to pivot. Bjork talks about the early stages of info products.

[26:38] “Really specific in your focus, really broad in your brand, to allow you to level up over time.” – Bjork on early stage info products.

[28:09] After Adrian asks Bjork for his advice for beginners, Bjork talks about trying to catch a wave and the importance of making sure it’s something that you enjoy.

[29:15] Being the “ultimate” expert is not important. You do need to have expertise, but part of the journey is documenting what you are learning and that experience.  

[30:26] Who you are within the content you are creating is very important and part of the overall success of info products.

[31:32] Adrian remarks on the importance of being a beginner and how your audience will relate to your learning process as you document that.

[32:55] “It’s the information you’re delivering, but it’s also your ability as a creator to deliver that in the most engaging way for whoever that audience is.” – Bjork

[35:14] As a creator, it’s important to be relatable to the audience. That’s why being the ultimate expert is not always a good thing.

[35:23] Sharing your journey as you learn and grow is super important and will help not only grow your audience but help them relate to you as well.  

Show notes and links

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